Customized Service's Empirical Analysis And Exploration In LifeBased On Double O2O Mode-A Case Study Of 'Suning V Purchase'

DOI

10.2991/cnct-16.2017.10How to use a DOI?

Keywords

Customized Service, Double O2O Mode, Suning Commerce Group.

Abstract

With the rapid development of the Internet economy, people's consumption level is getting higher and higher, the demand for customized services is becoming increasingly apparent. At the same time double O2O mode shine in the Internet Age. Based on the field investigation in Wuhan, this paper studies the practical application and development prospect of the customized service based on the double O2O mode in our life, and deeply analyzes the market power and the future of this model. Organic integration of customized services and electronic consumption develops a new consumption space, and constantly leads the marketing mode to be innovative.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yi-peng LI
AU  - Di WANG
PY  - 2016/12
DA  - 2016/12
TI  - Customized Service's Empirical Analysis And Exploration In LifeBased On Double O2O Mode-A Case Study Of 'Suning V Purchase'
BT  - Proceedings of the International Conference on Computer Networks and Communication Technology (CNCT 2016)
PB  - Atlantis Press
SP  - 69
EP  - 75
SN  - 2352-538X
UR  - https://doi.org/10.2991/cnct-16.2017.10
DO  - 10.2991/cnct-16.2017.10
ID  - LI2016/12
ER  -