The Calculation of the Sales Volumes Flow Based on the Game-Theoretic Model

DOI

10.2991/ahcs.k.191206.002How to use a DOI?

Keywords

decision-making, antagonistic game, uncertainty, product sales, sales volume flow, sales forecasting

Abstract

In this article, we have developed a formal decision-making model for an enterprise to market a single product in the future. The model is built in the form of an antagonistic two-person game. The payoff function is the profit of the enterprise. We took into account the limitedness of the target segment and the supply volume of the enterprise competitors. Sales volumes were calculated by averaging the optimal risk-free and acceptable risk values. We used the forecasts of the probability distributions of competitive bids as information on the volume of such bids. As a result of the model application, we calculated the recommended sales volumes of the product and profit forecasts for the enterprise at several promising trading periods.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Vladimir V. Abramov
AU  - Ekaterina Ju. Liskina
AU  - Sergey S. Mamonov
AU  - Stanislav V. Vidov
PY  - 2019
DA  - 2019/12/12
TI  - The Calculation of the Sales Volumes Flow Based on the Game-Theoretic Model
BT  - Proceedings of the Fourth Workshop on Computer Modelling in Decision Making (CMDM 2019)
PB  - Atlantis Press
SP  - 6
EP  - 11
SN  - 2589-4900
UR  - https://doi.org/10.2991/ahcs.k.191206.002
DO  - 10.2991/ahcs.k.191206.002
ID  - Abramov2019
ER  -