Institutional Branding in Higher Education
A Linguistic Analysis of King Faisal University Identity
- DOI
- 10.2991/978-2-494069-61-9_18How to use a DOI?
- Keywords
- Institutional branding; Higher education; King Faisal University; Corpus linguistics; Discourse analysis; Saudi Arabia; Sustainability
- Abstract
This paper presents a corpus-assisted discourse study (CADS) attempting to offer a linguistic analysis of the official King Faisal University Identity (KFUI) focusing on environmental sustainability and food security. To this end, it utilizes two tools of linguistic investigation, agency and interdisciplinarity, to offer an understanding of how this Saudi university is self-constructed in such a document and what implications such construction entails. The analysis reveals that KFU brands itself as a research- and investment-inviting academic institution with an interdisciplinary take on environmental sustainability. Such take signifies its connections to discourses on economy and technology, along with its commitment to prospective measures to be taken in light of KFUI.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Shrouq Almaghlouth PY - 2022 DA - 2022/12/26 TI - Institutional Branding in Higher Education BT - Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022) PB - Atlantis Press SP - 184 EP - 193 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-61-9_18 DO - 10.2991/978-2-494069-61-9_18 ID - Almaghlouth2022 ER -