New Evaluation Model on Web Site Credibility

DOI

10.2991/cisia-15.2015.141How to use a DOI?

Keywords

evaluation model; d-s evidence theor; fuzzy theory

Abstract

In view of the existing web site credibility evaluation models failing to comprehensively consider the multiple attributes of trust,after learning the D - S evidence theory and fuzzy theory,a new web site credibility evaluation model is put forward in which the trust value is divided into historical trust value and the current trust value.The study shows that the model can track the change of user preferences in real-time as well as can meet the dynamic nature of universal environment,so the trust assessment is more reasonable and accurate.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Y.Y Ma
AU  - F. Chen
AU  - Z.X Sun
PY  - 2015/06
DA  - 2015/06
TI  - New Evaluation Model on Web Site Credibility
BT  - Proceedings of the International Conference on Computer Information Systems and Industrial Applications
PB  - Atlantis Press
SP  - 516
EP  - 519
SN  - 2352-538X
UR  - https://doi.org/10.2991/cisia-15.2015.141
DO  - 10.2991/cisia-15.2015.141
ID  - Ma2015/06
ER  -