An Evaluation of Third-Party Mobile Payment Usage Intention in China

DOI

10.2991/cisia-15.2015.106How to use a DOI?

Keywords

third-party mobile payment; PCA; usage intention; alipay; mobile e-commerce

Abstract

This paper analyses the current situation of Chinese mobile payment industry, and then discusses the win-win benefit mode that take third-party mobile payment companies as main body. Now, two kinds of payment processes––the web page payment and the APP payment is summarized, meanwhile, the paper explores five kinds of major characteristics of this win-win commerce mode. Our dataset is collected by online questionnaires and field research focusing on the usage intention of mobile payment services. Moreover, we put forward an index system to describe the level of usage intention, next to do Principal Component Analysis (PCA) and base on it to establish an evaluation model. Finally, we prove that this model could correctly describe the usage intention of users.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - X.M Lv
AU  - C.C Su
AU  - Z.Y Huang
AU  - T.K Gu
PY  - 2015/06
DA  - 2015/06
TI  - An Evaluation of Third-Party Mobile Payment Usage Intention in China
BT  - Proceedings of the International Conference on Computer Information Systems and Industrial Applications
PB  - Atlantis Press
SP  - 391
EP  - 394
SN  - 2352-538X
UR  - https://doi.org/10.2991/cisia-15.2015.106
DO  - 10.2991/cisia-15.2015.106
ID  - Lv2015/06
ER  -