Green Sensitive Consumer Demand and Government Subsidy as Drivers of Product Green Innovation

DOI

10.2991/cimns-18.2018.47How to use a DOI?

Keywords

green innovation; green sensitive consumer demand; government subsidy; green degree

Abstract

We study the drives of green sensitive consumer demand and government subsidy to product green innovation. In a monopolistic market with linear demand, a firm produces and sells its product to consumers. In the benchmark, demand depends only on price, and then consumer’s green sensitivity was introduced to analyze the change of price and profit. At last, decisions on pricing and green degree were investigated under the setting of green sensitive consumer demand and government subsidy. We find that, considering green sensitivity of consumers benefits the firm and is helpful to product green innovation; product price is decreasing in the government subsidy, and the green degree selected by the firm with government subsidy is higher than the case without.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Zhou
PY  - 2018/11
DA  - 2018/11
TI  - Green Sensitive Consumer Demand and Government Subsidy as Drivers of Product Green Innovation
BT  - Proceedings of the 2018 3rd International Conference on Communications, Information Management and Network Security (CIMNS 2018)
PB  - Atlantis Press
SP  - 208
EP  - 211
SN  - 2352-538X
UR  - https://doi.org/10.2991/cimns-18.2018.47
DO  - 10.2991/cimns-18.2018.47
ID  - Zhou2018/11
ER  -