Power of metaphor: cultural narratives in political persuasion

DOI

10.2991/cildiah-17.2017.50How to use a DOI?

Keywords

metaphorical framing, narrative, event structure, image schema, plot, narrative dimensions and structure, political persuasion, public opinion

Abstract

The current paper deals with the influence of metaphorical framing of events on public opinion from various scholarly perspectives. Treating cultural narratives employed in public discourse as an extended metaphorical frame, the paper argues that narratives make use of archetypical plots and the shared cognitive structures of human beliefs, motivations, goals, actions, events. Being systematically exposed to certain metaphorically framed narratives, people tend to change their views of events, situations and decisions affecting their lives. The authors claim that narratives serve as a powerful tool of political persuasion and present the generic model of a narrative structure.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I. V. Skrynnikova
AU  - T. N. Astafurova
AU  - N. A. Sytina
PY  - 2017/11
DA  - 2017/11
TI  - Power of metaphor: cultural narratives in political persuasion
BT  - Proceedings of the 7th International Scientific and Practical Conference "Current issues of linguistics and didactics: The interdisciplinary approach in humanities" (CILDIAH 2017)
PB  - Atlantis Press
SP  - 279
EP  - 284
SN  - 2352-5398
UR  - https://doi.org/10.2991/cildiah-17.2017.50
DO  - 10.2991/cildiah-17.2017.50
ID  - Skrynnikova2017/11
ER  -