The Contributing Factor to Success and Risk for Warehouse Club in China

DOI

10.2991/aebmr.k.220404.004How to use a DOI?

Keywords

Retail; Warehouse club; digitization; demographic changes; consumption upgrade

Abstract

In recent years, the warehouse club had become a popular spot for Chinese consumers. The warehouse club possess many differences with the prevailing form of retail which are supermarket Chain and wet market. The paper aims to understand how changes in Chinese market changes combines with some of warehouse clubs’ characteristic that contribute to its rapid growth and some potential risks those warehouse club should manage to neutralize. The paper analyzes the trend on digitalization, consumption upgrade and demographic change in China and gather facts from multiple studies and reports on Chinese retail and warehouse clubs to sort out the factors that contribute to the success of warehouse club in China. The further studies could pore into each of the factor and see what strategy could underpin the long-term growth of the warehouse club store.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Tianyi Zhang
PY  - 2022
DA  - 2022/04/18
TI  - The Contributing Factor to Success and Risk for Warehouse Club in China
BT  - Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
PB  - Atlantis Press
SP  - 18
EP  - 21
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220404.004
DO  - 10.2991/aebmr.k.220404.004
ID  - Zhang2022
ER  -