Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)

The Impact of Brands on Consumer Behavior in Creative Industry

Authors
Lin Wangwww95l@163.com
ULSB, The University of Leicester
Corresponding Author
Available Online 18 April 2022.
DOI
10.2991/aebmr.k.220404.024How to use a DOI?
Keywords
Brand Consumer behavior Creative industry
Abstract

This article describes how brands influence consumers’ consumption pattern and how consumer behavior is related to brands. It is found that, consumers tend to favour brands with their own personal aesthetics, while brand design has different aesthetic meanings.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
18 April 2022
ISBN
978-94-6239-565-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220404.024How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Lin Wang
PY  - 2022
DA  - 2022/04/18
TI  - The Impact of Brands on Consumer Behavior in Creative Industry
BT  - Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
PB  - Atlantis Press
SP  - 127
EP  - 130
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220404.024
DO  - 10.2991/aebmr.k.220404.024
ID  - Wang2022
ER  -