Research on college students' entrepreneurial risk in the perspective of entrepreneurial motivation

DOI

10.2991/cetcu-17.2017.73How to use a DOI?

Keywords

College students; Entrepreneurial risk; Entrepreneurial motivation; Entrepreneurial education

Abstract

Firstly, according to Maslow's hierarchy of needs, the entrepreneurial motivations of college students are divided into three levels which are the motivations of the existence need, value need and society need. Then the degree of the entrepreneurial risks is analyzed under these three levels of motivations. Finally, some suggestions of the risk aversion are put forward.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fang Wang
AU  - Li Chen
AU  - Dekun Rao
PY  - 2017/07
DA  - 2017/07
TI  - Research on college students' entrepreneurial risk in the perspective of entrepreneurial motivation
BT  - Proceedings of the 2017 3rd Conference on Education and Teaching in Colleges and Universities (CETCU 2017)
PB  - Atlantis Press
SP  - 289
EP  - 291
SN  - 2352-5398
UR  - https://doi.org/10.2991/cetcu-17.2017.73
DO  - 10.2991/cetcu-17.2017.73
ID  - Wang2017/07
ER  -