Exploration on the Brand Development of Intangible Culture Heritage Xiangyun Yarn Based on Soft Sytem Methodlogy

DOI

10.2991/cesses-19.2019.226How to use a DOI?

Keywords

soft system methodology; intangible cultural heritage; branding; innovative consumption pattern; Xiangyun yarn

Abstract

This paper analyzes the characteristics and development status of the intangible cultural heritage Xiangyun yarn in the general soft system methodology, and extracts the problems in the process of inheritance and development of the “non-legacy” Xiangyun yarn. In combination with the consumption patterns and habits of current consumers, from the perspective of branding, the author designs a brand promotion road that conforms to the characteristics of Xiangyun yarn.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ning Shi
AU  - Huabin Wang
PY  - 2019/10
DA  - 2019/10
TI  - Exploration on the Brand Development of Intangible Culture Heritage Xiangyun Yarn Based on Soft Sytem Methodlogy
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019)
PB  - Atlantis Press
SP  - 1002
EP  - 1006
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-19.2019.226
DO  - 10.2991/cesses-19.2019.226
ID  - Shi2019/10
ER  -