Analysis of Paul U. Unschuld's Chinese Cultural Recognition in the English Translation of Ancient Chinese Medical Books

DOI

10.2991/cesses-19.2019.134How to use a DOI?

Keywords

selection of translation texts; translation strategy; cultural recognition; cultural supermarket

Abstract

In the era of globalization, human beings are in the "cultural supermarket", from which people select the global culture concentrating there. The strategy of "going out" of Chinese culture is to place Chinese culture in this "cultural supermarket", reflecting the new development opportunities for Chinese cultural recognition in the era of globalization. Paul U. Unschuld, a German Sinologist and medical historian, discovered TCM culture in the "global cultural supermarket" and devoted himself to the translation of TCM classics, such as the English translation of "Nan Jing" ("难经"), "Huangdi Neijing" ("黄帝内经") and "Bencao Gangmu" ("本草纲目"). Based on the two aspects of selection of translation texts and translation strategies, this paper from the perspective of cultural recognition, discusses why Paul U. Unschuld recognize traditional Chinese medicine culture, what kind of Chinese cultural recognition is reflected in his translation of TCM classics and what impact do his translated works have on the "marketing" of "Chinese culture" in this "supermarket" in the dazzling "cultural supermarket" in the context of globalization. The goal of the paper is to provide a new research and practice dimension for the "going out" translation strategy of Chinese culture.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fang Zuo
PY  - 2019/10
DA  - 2019/10
TI  - Analysis of Paul U. Unschuld's Chinese Cultural Recognition in the English Translation of Ancient Chinese Medical Books
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019)
PB  - Atlantis Press
SP  - 592
EP  - 595
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-19.2019.134
DO  - 10.2991/cesses-19.2019.134
ID  - Zuo2019/10
ER  -