A Study on Color Design of OTC Drug Packaging for Common Elderly People Based on CIELab Color Mean Method

DOI

10.2991/cesses-18.2018.104How to use a DOI?

Keywords

aging audience drug; outer packaging color; disease color; curative effect color

Abstract

Purpose: This paper analyzes and studies the over-pack color of all over-the-counter aged audience drugs in the market, and points out that the characteristics of drug packaging in this special population can satisfy the consumption psychology of the crowd by combining the color characteristics of disease and curative effect. Method: The color of over-the-counter drug outer packaging for the elderly was extracted, and the color scatter plot of the sample drug outer packaging was obtained by using the Photoshop color mean method based on CIELab, and the color data of the sample were sorted and analyzed. To further study the color law of the effect of curative color and pathological color in the design of medicine outer packaging for the aged, through the design correlation between the visual principle of color and the pharmacological property of medicine, the design importance of humanistic care for the aged audience is reflected more deeply. Result According to the concept of disease color and curative color, the law of drug outer packaging color design is obtained, which is more suitable for the aged audience, and provides a better color design idea for drug outer packaging design. Conclusion Through the combination of disease color and curative color, the information of medicine can be conveyed more quickly and accurately in color design, and the aged audience can establish effective visual communication, so as to reflect the emotional resonance of caring and caring for the crowd.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jie Du
AU  - Yujia Gao
PY  - 2018/11
DA  - 2018/11
TI  - A Study on Color Design of OTC Drug Packaging for Common Elderly People Based on CIELab Color Mean Method
BT  - Proceedings of the International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2018)
PB  - Atlantis Press
SP  - 462
EP  - 466
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-18.2018.104
DO  - 10.2991/cesses-18.2018.104
ID  - Du2018/11
ER  -