The Cultural Turn of Business English Teaching in Higher Vocational Colleges Based on Pragmatic Failure Analysis

DOI

10.2991/cesses-18.2018.58How to use a DOI?

Keywords

business English teaching; higher vocational college students; pragmatic failures; intercultural communication

Abstract

With the advancement of globalization, people from different cultural backgrounds are communicating with each other more and more frequently. Higher vocational students majoring in International Business and Business English are more likely to engage in foreign affairs after their graduation. It is necessary to develop their intercultural communication skills. However, the author has found that higher vocational students tend to make pragmatic failures in their daily English communication. This paper takes pragmatic failures in higher vocational college students’ English communication as an example to explore the cause of pragmatic failures and put forward the suggestion that English cultural knowledge should be added to business English teaching in higher vocational colleges.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Wang
AU  - Chunge Nie
AU  - Haiyan Zhao
PY  - 2018/11
DA  - 2018/11
TI  - The Cultural Turn of Business English Teaching in Higher Vocational Colleges Based on Pragmatic Failure Analysis
BT  - Proceedings of the International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2018)
PB  - Atlantis Press
SP  - 254
EP  - 257
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-18.2018.58
DO  - 10.2991/cesses-18.2018.58
ID  - Wang2018/11
ER  -