Analysis on the Influence of Feminist Advertising on the Communication Effect

-- Take Advertisements of Domestic Women's Beauty Brands as an Example

DOI

10.2991/978-2-38476-380-1_15How to use a DOI?

Keywords

feminism; communication effect; brand marketing

Abstract

Feminist advertising, as a new form of advertising, not only focuses on the independence and autonomy of women, but also emphasizes the dominant position of women in the consumer market, which coincides with the core goal of brand marketing -- to meet consumer needs and build brand image. The core goal of this study is to reveal the communication effect of feminist advertising. This includes but is not limited to how feminist advertising affects the cognition, emotion and behavior of the audience. Through in-depth analysis of the characteristics of feminist advertising, combined with the relevant communication effect theory, this paper can more accurately grasp the internal connection between feminist advertising and brand marketing. In the specific research process, it focuses on how feminist advertising attracts and impresses female consumers through innovative content and forms. This paper will also explore the psychological, emotional and cognitive changes of female consumers when they accept the messages of feminist advertisements, and how these changes affect their purchasing decisions and brand loyalty.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lingqiu He
PY  - 2025
DA  - 2025/03/18
TI  - Analysis on the Influence of Feminist Advertising on the Communication Effect
BT  - Proceedings of the 4th International Conference on Culture, Design and Social Development (CDSD 2024)
PB  - Atlantis Press
SP  - 137
EP  - 147
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-380-1_15
DO  - 10.2991/978-2-38476-380-1_15
ID  - He2025
ER  -