Creative Industry of Zhengding Siheyuan from a Cultural Perspective

DOI

10.2991/978-2-38476-222-4_17How to use a DOI?

Keywords

zhengding; siheyuan; cultural and creative industry; cultural protection

Abstract

Zhengding Siheyuan is one of the representatives of traditional Chinese architecture, with a long history and unique cultural value. The purpose of this study is to explore the development of the cultural and creative industry of Zhengding Siheyuan, in order to promote its cultural protection and economic growth. Through literature review and field research, the cultural and creative industry of Zhengding Siheyuan faces some challenges. In the development process of the cultural and creative industry, there is a lack of overall planning and effective management mechanisms, and there is resource waste among the cultural and creative projects of Siheyuan. In the process of pursuing economic benefits, the excessive commercialization of cultural and creative projects in Siheyuan has led to the loss of cultural value. There are weaknesses in the cultural and creative industry of Zhengding Siheyuan in terms of large brand construction, and there is a lack of influential and competitive brand image. To address these issues, this study proposes a series of strategies and recommendations.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiahui Zhou
PY  - 2024
DA  - 2024/03/26
TI  - Creative Industry of Zhengding Siheyuan from a Cultural Perspective
BT  - Proceedings of the 3rd International Conference on Culture, Design and Social Development (CDSD 2023)
PB  - Atlantis Press
SP  - 145
EP  - 150
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-222-4_17
DO  - 10.2991/978-2-38476-222-4_17
ID  - Zhou2024
ER  -