Design Strategy of Cultural and Creative Tourism Products to Enhance the Brand Value of Huaiyang Nini Dogs under Artificial Intelligence Technology

DOI

10.2991/978-2-38476-222-4_50How to use a DOI?

Keywords

artificial intelligence; cultural and creative design; Huaiyang Nini Dogs; cultural tourism

Abstract

In recent years, cultural tourism has received widespread attention as a means to promote and protect cultural heritage while stimulating economic growth. This paper explores the direction and strategy of artificial intelligence technology to enhance the brand value of intangible cultural heritage under the design of cultural and creative tourism products by creating Huaiyang Nini You Dogs, an element of China's intangible cultural heritage, as an example.

The study first explores the background and significance of cultural and creative tourism product design, emphasizing its role in revitalizing traditional folk culture and attracting tourists. The study uses Huaiyang Nini dogs with rich historical and cultural backgrounds to explore how artificial intelligence technology can help design and promote cultural tourism products.

In summary, this paper proposes a comprehensive design strategy that combines elements of intangible cultural heritage with artificial intelligence technology to enhance the brand value of the cultural and creative design of Huaiyang Nini dogs. It emphasizes the importance of preserving intangible cultural heritage, promoting cultural tourism, and fostering economic growth through innovative approaches that contribute to the sustainable development of local communities.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuanqing Wang
AU  - Dahlan bin Abdul Ghani
PY  - 2024
DA  - 2024/03/26
TI  - Design Strategy of Cultural and Creative Tourism Products to Enhance the Brand Value of Huaiyang Nini Dogs under Artificial Intelligence Technology
BT  - Proceedings of the 3rd International Conference on Culture, Design and Social Development (CDSD 2023)
PB  - Atlantis Press
SP  - 405
EP  - 410
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-222-4_50
DO  - 10.2991/978-2-38476-222-4_50
ID  - Wang2024
ER  -