Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)

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Material Application and Structural Features in the Design of Sales Packaging

Authors
Lin Liu1, *, Xinyi Cheng1
1College of Art Design, Hubei University of Technology, Wuhan, Hubei, China
*Corresponding author. Email: 289010277@qq.com
Corresponding Author
Lin Liu
Available Online 1 March 2023.
DOI
10.2991/978-2-38476-018-3_58How to use a DOI?
Keywords
Sales packaging; Material application; Structure design; Green packaging
Abstract

The purpose of this paper is to study the material application and structural features of sales packaging design. This paper analyzes and interprets the principles of sales packaging container design, packaging structure design, material application and other aspects from multiple aspects. Combined with the requirements of sales packaging attributes, container structure, materials and manufacturing technology, it is discussed that when sales packaging design pursues artistic expression, if it ignores the visual beauty of modeling structure and only pursues the individual expression of packaging form, it will be extremely rough and generalized, which will be detrimental to commodity sales. This paper makes a rational analysis and prospect of materials and structures in sales packaging design and points out that materials and structures are important means of sales packaging design. It is suggested that packaging design should reduce materials as much as possible and improve the rationality of packaging structure on the premise of ensuring the use value of commodity packaging, so that packaging design can meet the requirements of green packaging.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 March 2023
ISBN
10.2991/978-2-38476-018-3_58
ISSN
2352-5398
DOI
10.2991/978-2-38476-018-3_58How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lin Liu
AU  - Xinyi Cheng
PY  - 2023
DA  - 2023/03/01
TI  - Material Application and Structural Features in the Design of Sales Packaging
BT  - Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)
PB  - Atlantis Press
SP  - 506
EP  - 512
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-018-3_58
DO  - 10.2991/978-2-38476-018-3_58
ID  - Liu2023
ER  -