Exploring the Visual Image Design of Urban Tourism Brands in the Internet Environment

DOI

10.2991/978-2-38476-018-3_10How to use a DOI?

Keywords

The Internet environment; urban tourism branding. Visual Identity; Design Exploration

Abstract

How to analyse urban tourism brand visual identity design solutions in the context of the Internet environment. It is possible to analyse the new needs of urban tourism brand visual identity design in the Internet era from the perspective of brand image design background, relevant theories, design principles, design content and design practice. The aim is to be able to improve the scientific nature of the design of the visual image of the city’s tourism brand, and to explore the path of establishing a positive brand image, driving the development of the local tourism industrial and creating a more influential brand image of the tourism city. An in-depth study of the integration of the Internet and brand image from a visual communication perspective, with a summary of methods, strategies and theories to provide a reference for similar studies.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xuanyu Tao
PY  - 2023
DA  - 2023/03/01
TI  - Exploring the Visual Image Design of Urban Tourism Brands in the Internet Environment
BT  - Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)
PB  - Atlantis Press
SP  - 104
EP  - 111
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-018-3_10
DO  - 10.2991/978-2-38476-018-3_10
ID  - Tao2023
ER  -