Research on the Design of Talisman Cultural Products from the Perspective of Semiotics

DOI

10.2991/assehr.k.220109.074How to use a DOI?

Keywords

the Talisman culture; visual sense; symbol; semiotics

Abstract

By studying the complex visual structure of the Talisman culture, extracting and analyzing the distinctive symbols in the visual structure on the basis of semiotics, and deducing the special symbols that can be used, lay a foundation for the inheritance and development of the Talisman culture. Based on the analysis and understanding of the origin and evolution stage of the talisman culture, the five components of talisman head, talisman spirit, talisman belly, talisman bravery and talisman foot were decomposed and analyzed to transform the talisman into a visual language. A questionnaire survey is used to collect the public’s interest and preference for the Talisman culture and creative products, so as to determine the final output plan of cultural and creative product design. Through visual structure analysis, special symbols that can accurately represent the five talisman elements are extracted, which serve as the basis of the design. Finally, the design direction is the calendar cultural and creative products with the Talisman culture characteristics, and the modernized Talisman graphic is applied to the design of the creative calendar, increasing its cultural connotation, inheriting the traditional culture, broadening the design form of cultural and creative products.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Xingyao You
AU  - Wentao Li
PY  - 2022
DA  - 2022/01/24
TI  - Research on the Design of Talisman Cultural Products from the Perspective of Semiotics
BT  - Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
PB  - Atlantis Press
SP  - 356
EP  - 361
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220109.074
DO  - 10.2991/assehr.k.220109.074
ID  - You2022
ER  -