Impact of Social Media on Young Consumers’ Hotel Decision-making Behavior

DOI

10.2991/assehr.k.220109.003How to use a DOI?

Keywords

Social media; Consumption decisions; Purchase decision; Hotel consumption behavior

Abstract

Social media emerged quickly with the rapid development of computer and Internet technology as a new type of communication medium. With the rise of social media, it has also become a new carrier of hotel information. Its emergence not only provides convenient information for hotel consumers but also affects the decision-making behavior of hotel consumers, especially the young ones. In this context, this study uses interview and questionnaire survey methods to carry out in-depth research on the factors influencing the purchase decision of young hotel consumers. Firstly, this paper analyzed the young hotel consumers’ motivation and behavior of social media through interviews. Based on the interview results, the research adopted a questionnaire survey method for empirical research and found the young hotel consumers’ purchase decision is mainly affected by five factors, such as the convenience of social media services, the loyalty of social media use, low-cost purchasing motivation, social interpersonal relationship and the perception of hotel image. On this basis, the paper puts forward corresponding countermeasures and suggestions.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Caihong Zhang
AU  - Huabing Yao
PY  - 2022
DA  - 2022/01/24
TI  - Impact of Social Media on Young Consumers’ Hotel Decision-making Behavior
BT  - Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
PB  - Atlantis Press
SP  - 13
EP  - 16
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220109.003
DO  - 10.2991/assehr.k.220109.003
ID  - Zhang2022
ER  -