Research on the design of cultural and creative products of traditional dripping animals in Southern Fujian

DOI

10.2991/assehr.k.220109.082How to use a DOI?

Keywords

Minnan Culture; Dripping beast culture; Cultural and creative products; Cultural values; Brand; Strategy

Abstract

Based on the cultural value of Dishui beast, this paper carries out design research, compares its cultural value with the typical Dishui beast cultural and creative product design existing in the current cultural and creative market, and puts forward a new Dishui beast cultural and creative design strategy in view of the current deficiencies of Dishui beast cultural and creative products in the design level, in order to optimize the artistic expression of Dishui beast cultural and creative products and better show the unique characteristics The beauty of “dripping beast culture”.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zhong Zengqi
AU  - Li Wentao
PY  - 2022
DA  - 2022/01/24
TI  - Research on the design of cultural and creative products of traditional dripping animals in Southern Fujian
BT  - Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
PB  - Atlantis Press
SP  - 397
EP  - 400
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220109.082
DO  - 10.2991/assehr.k.220109.082
ID  - Zengqi2022
ER  -