Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)

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Research on Design Inheritance and Development Strategy of Feather Painting in Shenyang

Authors
Yuchen Gao1, a, Haonan Ma2, b*
1Department of Design and Art, Shenyang Aerospace University, Shenyang, Liao Ning, China
2Department of Design and Art, Shenyang Aerospace University, Shenyang, Liao Ning, China
Corresponding Author
Haonan Ma
Available Online 24 January 2022.
DOI
10.2991/assehr.k.220109.068How to use a DOI?
Keywords
feather painting; inheritance; traditional techniques; the development strategy
Abstract

Through the study of the design inheritance of Shenyang feather painting, the artistic value and cultural connotation of feather painting are systematically excavated, so as to improve the public’s attention to feather painting, and make feather painting get more powerful inheritance and healthier development.Let Shenyang feather painting carry forward, at the same time to develop it into a best-selling cultural travel products, promote the economic development of Shenyang tourism industry.In this paper, literature analysis and historical analysis are used to sort out the development history of Shenyang feather painting.Secondly,the design inheritance research is carried out from the two aspects of style characteristics and theme selection.Finally, four design-based multi-level exploration development strategies of Shenyang feather painting are drawn. First, design innovation is carried out to integrate with modern design elements in terms of themes, materials and practicability. Second, through the integration of new carriers to carry out publicity, spread influence, such as public facilities;Third, consider product price range stratification, through simple but do not lose the charm of low-cost products to open the market;Fourth, cooperate with government propaganda to infiltrate feather painting culture into citizens’ life from a subtle point.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 January 2022
ISBN
978-94-6239-520-6
ISSN
2352-5398
DOI
10.2991/assehr.k.220109.068How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Yuchen Gao
AU  - Haonan Ma
PY  - 2022
DA  - 2022/01/24
TI  - Research on Design Inheritance and Development Strategy of Feather Painting in Shenyang
BT  - Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
PB  - Atlantis Press
SP  - 326
EP  - 331
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220109.068
DO  - 10.2991/assehr.k.220109.068
ID  - Gao2022
ER  -