Implementation of Cloud Platform to Improve Project Performance

DOI

10.2991/ccis-13.2013.13How to use a DOI?

Keywords

cloud platform; customer relationship management; innovation capability; project management

Abstract

Conceptualizing implementation of cloud platform in the project management (PM) context is still rudimentary. Previous studies have not empirically examined the role of cloud-based information management platform in PM, and their effect on project performance. Thus, developing such support will illustrate the benefits of cloud platform implementation. The primary objective of this study is to evaluate how customer relationship management (CRM) can enable innovation capabilities and then improve the project performance by implementing cloud platform. This study empirically investigated a sample of projects in the Taiwanese industry. The structural equation modeling (SEM) approach was used to validate the research model. The findings indicate that implementation of cloud platform is associated with customer relationship management. In addition, these analyses suggest that customer relationship management has a positive effect on innovation capabilities and then on project and market performance.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yang Li-Ren
PY  - 2013/11
DA  - 2013/11
TI  - Implementation of Cloud Platform to Improve Project Performance
BT  - Proceedings of the The 1st International Workshop on Cloud Computing and Information Security
PB  - Atlantis Press
SP  - 53
EP  - 56
SN  - 1951-6851
UR  - https://doi.org/10.2991/ccis-13.2013.13
DO  - 10.2991/ccis-13.2013.13
ID  - Li-Ren2013/11
ER  -