An Audience Reception Study on Cantonese Songs in Mainland China

DOI

10.2991/978-2-38476-287-3_23How to use a DOI?

Keywords

Cantonese songs; Hong Kong; Mainland China; Popularity; Audience reception

Abstract

This study examines the reception of Cantonese songs within Mainland China amid the escalating interaction and integration between Hong Kong and the Mainland. Leveraging a methodological framework that synthesizes both quantitative and qualitative approaches, this investigation seeks to elucidate the profile of Cantonese song listeners in Mainland China. The research commences with the postulation of three hypotheses, which are then rigorously tested through a combination of surveys and in-depth interviews. The findings indicate a marked decline in the prevalence and impact of Cantonese songs within Mainland China post-millennium, notably when contrasted with their zenith during the 1980s and 1990s. A discernible wane in their popularity is confirmed through this analysis. In an attempt to elucidate this phenomenon, this paper delineates several contributing factors. These include the intensification of language barriers, the ascendancy of musical productions from Taiwan and Mainland China post-2000, coupled with the waning economic influence and diminishment of the music industry in Hong Kong. Drawing upon these insights, the article concludes with recommendations and projections for the potential trajectories of Cantonese music’s development.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xunkai Zhang
PY  - 2024
DA  - 2024/11/05
TI  - An Audience Reception Study on Cantonese Songs in Mainland China
BT  - Proceedings of the 2024 3rd International Conference on Comprehensive Art and Cultural Communication (CACC 2024)
PB  - Atlantis Press
SP  - 182
EP  - 192
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-287-3_23
DO  - 10.2991/978-2-38476-287-3_23
ID  - Zhang2024
ER  -