Online Cultural Comparison between China and the US: A Research on the Connotation of Pepe the Frog Memes

DOI

10.2991/assehr.k.220502.019How to use a DOI?

Keywords

media ecology; cultural comparison; social media; Pepe the Frog

Abstract

Sad Frog is popular on social media in China as part of Sang culture, but its original name is Pepe the frog and now a culture of hate in the US. Cyberculture and cyberplace provide fertile environment for the reconstruction and spread of memes. By comparing and analyzing the differences in Chinese and American political systems from the perspective of media ecology proposed by Postman, this study finds that memes in the US are politically polarized, while Chinese memes are prone to individual emotional release. There used to be politicalized memes with negative implications, but memes now are dominated by Sang subculture instead of political polarization.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Tianyu Zhou
PY  - 2022
DA  - 2022/05/14
TI  - Online Cultural Comparison between China and the US: A Research on the Connotation of Pepe the Frog Memes
BT  - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
PB  - Atlantis Press
SP  - 85
EP  - 89
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220502.019
DO  - 10.2991/assehr.k.220502.019
ID  - Zhou2022
ER  -