Research on Hangzhou Qiaoxi Historical and Cultural District Cultural Tourism Development

DOI

10.2991/assehr.k.220502.035How to use a DOI?

Keywords

Hangzhou Qiaoxi historical and cultural district; cultural tourism; countermeasures; SWOT

Abstract

In order to improve the current situation of weak regional competitiveness and lack of characteristic tourism model in Hangzhou Qiaoxi historical and cultural district, for the optimization of the cultural tourism industry in the district methods and countermeasures, research to understand the current development status and cultural content of Hangzhou Qiaoxi historical and cultural district and its cultural tourism industry, SWOT analysis of its advantages, disadvantages, development facing opportunities and challenges, found that the cultural tourism industry has a single form of cultural and creative, low social visibility and other problems. Based on its own advantages and environment, this paper proposes the integration of existing cultural resources, the construction of cultural creativity, marketing, development, revitalization and other means of improvement.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jiayi Lou
PY  - 2022
DA  - 2022/05/14
TI  - Research on Hangzhou Qiaoxi Historical and Cultural District Cultural Tourism Development
BT  - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
PB  - Atlantis Press
SP  - 164
EP  - 169
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220502.035
DO  - 10.2991/assehr.k.220502.035
ID  - Lou2022
ER  -