Analysis of the Public Opinion Tendencies Caused by Misinterpretation During the Dissemination of News Events on Short Video Platforms

Yujunting Li; Haowen Liu; Yunfei Mo; Zhijia Wen

doi:10.2991/assehr.k.220502.067

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Analysis of the Public Opinion Tendencies Caused by Misinterpretation During the Dissemination of News Events on Short Video Platforms

Authors

Yujunting Li¹^{, †}, Haowen Liu²^{, *}^{, †}, Yunfei Mo³^{, †}, Zhijia Wen⁴^{, †}

¹Hefei NO. 7 High School, Hefei, China

²Chongqing University, Chongqing, China

³Fujian Normal University, Fuzhou, China

⁴Xi’an Academy of Fine Arts, Xi’an, China

^†

Those authors contributed equally.

^*Corresponding author. Email: 20190713@cqu.edu.cn

Corresponding Author

Haowen Liu

Available Online 14 May 2022.

DOI: 10.2991/assehr.k.220502.067 How to use a DOI?
Keywords: Short video; Public opinion; Social media
Abstract: This paper takes the Chongqing bus falling into the river accident as an example to study the direction of public opinion caused by misinterpretation on short video platform. Based on the framework theory and the post-truth theory, this paper discusses how the misinterpretation is produced and spread, in order to provide ideas for the governance of this phenomenon. In this paper, literature analysis and empirical research are mainly used to study the influence of public opinion caused by misunderstanding in the process of news event dissemination on short video platform. In the case analysis, the different effects of short video platform and other media forms and the distribution of public opinion tendency are obtained with the data of Tik Tok as the support. By analyzing the questionnaire, it is concluded that the authenticity of information on short video platform should be paid more attention, so as to change the current imperfect situation of its management, and meet the needs of this growth trend. This paper will provide new cases for the news communication research of new media platform, and provide some reference suggestions for the operation of new media platform.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 14 May 2022
ISBN: 978-94-6239-576-3
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220502.067 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Yujunting Li
AU  - Haowen Liu
AU  - Yunfei Mo
AU  - Zhijia Wen
PY  - 2022
DA  - 2022/05/14
TI  - Analysis of the Public Opinion Tendencies Caused by Misinterpretation During the Dissemination of News Events on Short Video Platforms
BT  - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
PB  - Atlantis Press
SP  - 332
EP  - 337
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220502.067
DO  - 10.2991/assehr.k.220502.067
ID  - Li2022
ER  -

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