The Shape and Influence of Chinese Variety Shows on College Students’ Gender Identity in the Context of Media Diversity

DOI

10.2991/assehr.k.220502.017How to use a DOI?

Keywords

gender identity; gender concepts; variety shows; media companies

Abstract

Based on the social background, this paper analyzed the impact of the Chinese variety shows on the gender concept forms of college students. Due to the multi-gender culture, gender concepts have become more and more complex, and there are more voices in gender shaping. College students are the group of people who will become the new socially dominant generation. Therefore, the gender ideologies of the college students are important. This study discovered that, even if most college students have already formed certain personal realizations about gender, their concepts will be influenced by their frequent exposure to the traditional gender roles defined by Chinese variety shows.Therefore, the proper social gender setting needs different efforts from the whole society.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yumeng Yang
PY  - 2022
DA  - 2022/05/14
TI  - The Shape and Influence of Chinese Variety Shows on College Students’ Gender Identity in the Context of Media Diversity
BT  - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
PB  - Atlantis Press
SP  - 75
EP  - 79
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220502.017
DO  - 10.2991/assehr.k.220502.017
ID  - Yang2022
ER  -