The Effect of Employer Branding and Person-Organization Fit (POF) on Intention to Apply in E-Commerce Companies in Indonesia

Elvina Nadya; Fatma Azzahra; Julia Ningsih; M. Ariq Fahri; Dediek Tri Kurniawan

doi:10.2991/978-94-6463-302-3_26

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The Effect of Employer Branding and Person-Organization Fit (POF) on Intention to Apply in E-Commerce Companies in Indonesia

Authors

Elvina Nadya¹, Fatma Azzahra¹, Julia Ningsih¹, M. Ariq Fahri¹, Dediek Tri Kurniawan¹^{, *}

¹Universitas Negeri Malang, Malang, Indonesia

^*Corresponding author. Email: dediek.kurniawan.fe@um.ac.id

Corresponding Author

Dediek Tri Kurniawan

Available Online 30 November 2023.

DOI: 10.2991/978-94-6463-302-3_26 How to use a DOI?
Keywords: employer branding; POF; intention to apply; e-commerces
Abstract: This study aims to determine the motivation of interest in applying for work in e-commerce companies. The object of this study was all students who had never worked or apprenticed in e-commerce, with a sample of 321 respondents. Researchers want to know the effect of the dimensions of employer branding, such as work culture, ethics and CSR, diversity, salary and incentives, and person-organization fit on the intention to apply (interest in applying for work) in e-commerce companies. This study uses work culture, ethics and CSR, diversity, salary and incentives, and person-organization fit as the independent variables and intention to apply as the dependent variable. The analysis used includes validity test, reliability test, descriptive statistical test, and linear regression analysis. Based on the t-test conducted and the results of the linear regression analysis, work culture, and personal organization fit in e-commerce companies have a positive and significant effect on performance.
Copyright: © 2023 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)
Series: Advances in Economics, Business and Management Research
Publication Date: 30 November 2023
ISBN: 978-94-6463-302-3
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-302-3_26 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Elvina Nadya
AU  - Fatma Azzahra
AU  - Julia Ningsih
AU  - M. Ariq Fahri
AU  - Dediek Tri Kurniawan
PY  - 2023
DA  - 2023/11/30
TI  - The Effect of Employer Branding and Person-Organization Fit (POF) on Intention to Apply in E-Commerce Companies in Indonesia
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)
PB  - Atlantis Press
SP  - 225
EP  - 232
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-302-3_26
DO  - 10.2991/978-94-6463-302-3_26
ID  - Nadya2023
ER  -

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