Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)

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Transforming MSMEs through Innovation and Technology: Driving Growth and Sustainability in the Digital Age

Authors
Iman Supriadi1, *, Rahma Ulfa Maghfiroh2, Rukhul Abadi3
1STIE Mahardhika Surabaya, Surabaya, Indonesia
2Universitas Islam Negeri Sunan Ampel Surabaya, Surabaya, Indonesia
3STEBI Syaikhona Kholil Sidogiri Pasuruan, Pasuruan, Indonesia
*Corresponding author. Email: iman@stiemahardhika.ac.id
Corresponding Author
Iman Supriadi
Available Online 30 November 2023.
DOI
10.2991/978-94-6463-302-3_28How to use a DOI?
Keywords
MSME Transformation; Innovation; Technology; Market access; Operational efficiency
Abstract

This study aims to analyze the role of innovation and technology in the transformation of MSMEs and provide policy recommendations to support the development of MSMEs. This research uses a descriptive-analytical approach by conducting literature reviews and case studies. Data was collected through secondary sources and analyzed using a qualitative approach. This research identifies that innovation and technology can improve MSMEs' market access, operational efficiency, product development, and productivity. E-commerce, digital marketing, business management software, and cloud computing were identified as essential tools in transforming MSMEs. Policy recommendations include improving access to resources and financing, developing digital infrastructure, digital skills training, and creating a supportive regulatory environment. This research provides a better understanding of the importance of innovation and technology in MSME transformation and can present relevant policy recommendations to support the development of MSMEs.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 November 2023
ISBN
978-94-6463-302-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-302-3_28How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Iman Supriadi
AU  - Rahma Ulfa Maghfiroh
AU  - Rukhul Abadi
PY  - 2023
DA  - 2023/11/30
TI  - Transforming MSMEs through Innovation and Technology: Driving Growth and Sustainability in the Digital Age
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)
PB  - Atlantis Press
SP  - 241
EP  - 251
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-302-3_28
DO  - 10.2991/978-94-6463-302-3_28
ID  - Supriadi2023
ER  -