The Role of Generation Z and Millennials Towards MSMEs in Indonesia

DOI

10.2991/978-94-6463-302-3_8How to use a DOI?

Keywords

Millennial generation; Generation Z; MSMEs

ABSTRACT

Millennial MSME business actors totaling 34 thousand people and generation Z 1.6 thousand people are opportunities for Golden Indonesia is attempting to improve the economy through MSMEs. Capital and mental limitations are serious problems for millennial and z generation MSME actors, besides that technology is also an obstacle. The purpose of this study is to find out how the roles, opportunities and challenges of millennial and z generation MSMEs. This research is a descriptive qualitative research using literature methods with theoretical studies and several reference sources. Based on the results of the 2020 Population Census, the millennial generation population of 25.87% and generation Z of 27.94% have a fairly high opportunity in an attempt to increase economic growth in Indonesia. “Economic Recovery and Post-Pandemic Shopping Trends" It is known that the number of transactions throughout 2022 of 46.7% was held by the millennial generation. This shows that this generation has a fairly high proficiency in e-commerce. With the use of this technology, millennials and generation z can contribute to the improvement of MSMEs in Indonesia. Behind the advantages of millennials and generation z who have expertise in using technology, they also have various problems in managing MSMEs. The limitations of the millennial and z generations can be overcome through collaboration with various parties such as MSME players run by generation x and baby boomers who have seen stability in running a business from small to becoming a big business.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Syalwah Aisyah Purnama
AU  - Donna Azzahra
AU  - Budi Priyono
PY  - 2023
DA  - 2023/11/30
TI  - The Role of Generation Z and Millennials Towards MSMEs in Indonesia
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)
PB  - Atlantis Press
SP  - 56
EP  - 64
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-302-3_8
DO  - 10.2991/978-94-6463-302-3_8
ID  - Purnama2023
ER  -