Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)

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Development of a Digital Business Laboratory as a Business Incubator to Enhance the Entrepreneurial Creativity of FE UNIMED Students

Authors
Novita Indah Hasibuan1, Danny Ajar Baskoro1, *, Alfi Nura2
1Program Studi Pendidikan BisnisFakultas Ekonomi, Universitas Negeri Medan, Percut Sei Tuan, Indonesia
2Program Studi Pendidikan Administrasi Perkantoran, Universitas Negeri Medan, Percut Sei Tuan, Indonesia
*Corresponding author. Email: ajarbaskoro@unimed.ac.id
Corresponding Author
Danny Ajar Baskoro
Available Online 30 November 2023.
DOI
10.2991/978-94-6463-302-3_2How to use a DOI?
Keywords
Digital Business Laboratory; Business Incubator; Entrepreneurial Creativity; Students
ABSTRACT

This research aims to develop the Digital Business Laboratory into a business incubator capable of enhancing students’ entrepreneurial creativity. The research utilizes a development method that follows the Four-D model, involving the stages of “define, design, develop, and disseminate.” The Digital Business Laboratory was implemented for four months in two entrepreneurship lecture classes using a new learning model. Data were collected through surveys and questionnaires, measuring the levels of entrepreneurial ideas, innovation, and creativity. The results indicated that the Digital Business Laboratory had a positive influence on enhancing students’ entrepreneurial creativity, particularly regarding the generation of innovative business ideas, the development of differentiated products or services, and creative approaches to business operations. Additionally, the Digital Business Laboratory provides administrative support, access to funding, and expert human resources in the field of entrepreneurship. In conclusion, the development of the Digital Business Laboratory into a business incubator can significantly contribute to enhancing students’ entrepreneurial creativity and preparing them for successful entrepreneurship in the future.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 November 2023
ISBN
978-94-6463-302-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-302-3_2How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Novita Indah Hasibuan
AU  - Danny Ajar Baskoro
AU  - Alfi Nura
PY  - 2023
DA  - 2023/11/30
TI  - Development of a Digital Business Laboratory as a Business Incubator to Enhance the Entrepreneurial Creativity of FE UNIMED Students
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)
PB  - Atlantis Press
SP  - 3
EP  - 13
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-302-3_2
DO  - 10.2991/978-94-6463-302-3_2
ID  - Hasibuan2023
ER  -