Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)

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How Online Customer Reviews Affect Purchase Intention Mediate by Trust

Authors
Adela Rosania1, Ita Prihatining Wilujeng1, *
1Faculty of Economics and Business, Universitas Negeri Malang, Malang, Indonesia
*Corresponding author. Email: ita.prihatining.fe@um.ac.id
Corresponding Author
Ita Prihatining Wilujeng
Available Online 16 May 2023.
DOI
10.2991/978-94-6463-178-4_25How to use a DOI?
Keywords
Online Customer Reviews; Purchase Intention; Trust
Abstract

The growth of the Internet and technology has brought a change in people’s behavior in shopping. Currently, consumers prefer to do online shopping. It is triggered by the appearance of an online shop that offers all the needs. It leads to consumer interest. Online customer reviews will generate trust in potential consumers against existing online shops. The study aims to know whether the use of a review on the online shop is significant or insignificant influence on buying interest. Trust is used as a mediating variable. The study used a quantitative study method with descriptive and illustrative design. Totally 246 respondents were collected and analyzed using PLS. The results showed that online customer reviews had a positive and significant impact on purchase interest which mediated by trust.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 May 2023
ISBN
978-94-6463-178-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-178-4_25How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Adela Rosania
AU  - Ita Prihatining Wilujeng
PY  - 2023
DA  - 2023/05/16
TI  - How Online Customer Reviews Affect Purchase Intention Mediate by Trust
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)
PB  - Atlantis Press
SP  - 243
EP  - 253
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-178-4_25
DO  - 10.2991/978-94-6463-178-4_25
ID  - Rosania2023
ER  -