Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)

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How Does Positive Emotion Mediate the Effect of the Store Environment on Impulse Buying?: A Case of Modern Retail in Malang Indonesia

Authors
Titis Shinta Dhewi1, *, Jihan Salsabila Karolita1
1Faculty of Economics and Business, Universitas Negeri Malang, Malang, Indonesia
*Corresponding author. Email: titis.shinta.fe@um.ac.id
Corresponding Author
Titis Shinta Dhewi
Available Online 16 May 2023.
DOI
10.2991/978-94-6463-178-4_36How to use a DOI?
Keywords
Store Environment; Impulse Buying; Positive Emotion
Abstract

This study aims to determine the influence of the store environment on impulse buying with positive emotion as an intervening variable. The population in this study were consumers of modern retail stores in Malang City. The method used in this study was a quantitative method using a questionnaire as a research instrument with a sample of 185 respondents. The sampling technique uses purposive sampling. The statistical analysis used is Partial Least Square (PLS) with smartpls 3.3.9 application. The results of this study show that there is a positive and significant influence on the relationship of The Store Environment to Impulse Buying, Store Environment to Positive Emotion. Positive Emotion towards Impulse Buying. So, the influence of mediation can be concluded that positive emotion is able to mediator between the store environment and impulse buying.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 May 2023
ISBN
978-94-6463-178-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-178-4_36How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Titis Shinta Dhewi
AU  - Jihan Salsabila Karolita
PY  - 2023
DA  - 2023/05/16
TI  - How Does Positive Emotion Mediate the Effect of the Store Environment on Impulse Buying?: A Case of Modern Retail in Malang Indonesia
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)
PB  - Atlantis Press
SP  - 357
EP  - 370
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-178-4_36
DO  - 10.2991/978-94-6463-178-4_36
ID  - Dhewi2023
ER  -