Analysis of Trust: A Perception on E-Commerce Transaction Among Students

DOI

10.2991/aebmr.k.211115.011How to use a DOI?

Keywords

trust; risk; private; physical payment; e-commerce

Abstract

This study analyses the role of consumer trust regarding the role of multi vendors in electronic commerce. Starting from the functional perspective of vendors, trust is seen as a different mechanism that occurs in individuals based on their experience. This study use qualitative method through initial surveys, in-depth interviews and focus group discussions (FGDs). Research subjects are on 10 students whereas analysis focuses on trust issues, with a sub-focus on the aspects of trust in vendors, security, and privacy, delivery of goods, payment transactions and physical performance. The results illustrate that vendors can build and maintain their trust, maintain trust relationships regarding safeguarding (data), privacy, payment transparency system, smooth delivery of goods, but some informants have not been successfully given trust regarding conditions of goods performance and product shipping risks. In certain items that require touch and see first-hand, and the condition of the goods has not been able to prove its suitability, so that in the future the return of goods must be used as a form of excellent service to consumers. Consumers need to be smarter in buying based on provided knowledge from buyers as part of consumer protection and education.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Agus Hermawan
AU  - Wening Patmi Rahayu
AU  - Mohammad Arief
PY  - 2021
DA  - 2021/11/23
TI  - Analysis of Trust: A Perception on E-Commerce Transaction Among Students
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
PB  - Atlantis Press
SP  - 76
EP  - 85
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211115.011
DO  - 10.2991/aebmr.k.211115.011
ID  - Hermawan2021
ER  -