Marketing Strategies Through Instagram to Increase Sales

Study on Description on The Account @berkahsay

DOI

10.2991/aebmr.k.211115.040How to use a DOI?

Keywords

Digital Marketing; Instagram

Abstract

Development of Information Technology is growing strong right now and support all activities of small business also large business. This situation will have a great benefit for them. Beside the opportunities of technology, the threat of number competitor is a consideration for all entrepreneur to jump on the market. Marketing strategic become a key activity to attract and get a space on market. Digital Marketing is one of the marketing media that is in great demand today. One by one, small business left the traditional strategic and start to switching to modern marketing strategic, they no longer knock door but offer product from 5’inc screen where easily to reach. The purpose of this study is analyzing the driving factors for online entrepreneurs @berkahsay using Instagram as a promotional medium and analyze how to do promotions through Instagram media. In the presence of Covid-19, masks have always been or have become a community need, so the sale of these masks is very supportive.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Alvi Rizka Nur Hida
AU  - Yana Respati Dewi
PY  - 2021
DA  - 2021/11/23
TI  - Marketing Strategies Through Instagram to Increase Sales
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
PB  - Atlantis Press
SP  - 273
EP  - 277
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211115.040
DO  - 10.2991/aebmr.k.211115.040
ID  - Hida2021
ER  -