The Potential for Tourism Development Based on Natural Wealth with a Digital Marketing Approach

DOI

10.2991/978-2-38476-118-0_41How to use a DOI?

Keywords

Tourism Development Potential; Natural Wealth; Digital Marketing

Abstract

Taking vacations is an activity that is enjoyed by people universally. Someone is willing to spend a lot of money just to enjoy the beautiful scenery in a remote location. With so many interests in traveling as a person's choice in activities, serious efforts are needed for tourism managers to develop tourism into attractive tourist attractions and an appropriate marketing strategy. There is a lot of potential that can be explored to introduce these tourist attractions to the public. One of them is the potential for natural wealth which can be explored for its charm by utilizing digital marketing as an effort to convey messages to the public which is then expected to attract public attention and interest in visiting tourist sites. The purpose of this study is to determine the potential for developing tourism based on natural wealth with a digital marketing approach. The research method is to use a descriptive qualitative approach which leads to a detailed and in-depth description of the potential for the development of natural wealth-based tourism with a digital marketing approach. The analysis was carried out on the concept of digital marketing on social media accounts developed by a tourist spot. The results of this study are that there are several photos and videos displayed on social media accounts that depict natural wealth with the concept of digital marketing in the form of views of blue sea and white sand; view of sunrise and sunset; view of Cemara Udang trees; and views of Mangrove trees. This study shows that the potential for tourism development can be carried out by utilizing natural resources which then with a digital marketing approach will be able to display a good appearance, namely in the form of displaying photos or videos on social media accounts so that the public can be interested in visiting tourist sites.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Qoniah Nur Wijayani
AU  - Yuliana Rakhmawati
PY  - 2023
DA  - 2023/10/10
TI  - The Potential for Tourism Development Based on Natural Wealth with a Digital Marketing Approach
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 362
EP  - 372
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_41
DO  - 10.2991/978-2-38476-118-0_41
ID  - Wijayani2023
ER  -