Feasibility Study of Salt Tourism as Role Model and Branding of Madura Halal Destination

DOI

10.2991/978-2-38476-118-0_15How to use a DOI?

Keywords

Feasibility Study; Role Model; Branding; Salt Tourism; Halal Tourism

Abstract

Madura Salt Tourism is one of the new destinations located in the village of Bunder Kec. Pademawu Pamekasan which aims to become a showcase for people’s salt products, ranging from boiled salt and processed products of the residents of Bunder Village. The destination managed by the local BUMDES is still one year old is a thematic village designed by the Regent of Pamekasan. The big concept of this thematic village is nothing but to improve the economy of the community, becoming a center for educational tourism about everything about salt. Branding is currently one of the strategies in the promotion of tourist destinations. In the branding process, there is a feasibility study instrument that will later be sought and found through Branding theory, image theory, and halal tourism feasibility study. This instrument is very important for digging into data and describing the strategies and stages that must be passed by the management. The method to be used in this study is descriptive qualitative with key informants of the Pamekasan Regency Government, Bunder village head, ASPRIM, local residents and visitors. Salt tourism is still one year old standing there is still a lot of infrastructure and superstructure that needs to be initiated so that the big concept of Edu-Wisata can run as planned. In the perspective of the development of halal tourism in Madura, so that this salt tourism can be used as a role model for one of the halal destinations in Madura. So there are several stages that are considered important to conduct research on tourism development design. Both from the feasibility study, and the Brand Concept which can later become the main recommendation to the Pamekasan Regency government.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dinara Maya Julijanti
AU  - Fachrur Rozi
PY  - 2023
DA  - 2023/10/10
TI  - Feasibility Study of Salt Tourism as Role Model and Branding of Madura Halal Destination
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 132
EP  - 142
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_15
DO  - 10.2991/978-2-38476-118-0_15
ID  - Julijanti2023
ER  -