Improving SMEs Performance through Omni-channel Strategy
Authors
Kosasih1, Abdul Yusuf1, *, Maulana Rifai1
1Faculty of Economics, Universitas Singaperbangsa Karawang, Karawang, Indonesia
*Corresponding author.
Email: abdul.yusuf@staff.unsika.ac.id
Corresponding Author
Abdul Yusuf
Available Online 10 October 2023.
- DOI
- 10.2991/978-2-38476-118-0_51How to use a DOI?
- Keywords
- SMEs Performance; Omni-channel Strategy; SMEs
- Abstract
This study aims to analyze the performance of MSMEs that are influenced by the omni-channel strategy so that it is intended to gain benefits to develop and empower MSME actors under the auspices of cooperatives. the aspect of innovation is a dimension that needs more attention from SMEs to be able to improve performance. Meanwhile, channel integration is a key part of ability to compete during the current pandemic. On the other hand, it was found that the omni-channel strategy has a significant effect toward the performance of SMEs.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Kosasih AU - Abdul Yusuf AU - Maulana Rifai PY - 2023 DA - 2023/10/10 TI - Improving SMEs Performance through Omni-channel Strategy BT - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022) PB - Atlantis Press SP - 455 EP - 462 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-118-0_51 DO - 10.2991/978-2-38476-118-0_51 ID - 2023 ER -