Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)

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Fadil Jaidi's Personal Branding on Instagram Social Media

Authors
Irmawan Rahyadi1, Elviara Dwi Raissa1, *, Muhammad Mirza Adira1, Noella Ludylane Tersiana1, Rara Andica Oryza Sativa1
1Communication Department, Master of Strategic Marketing Communication-Binus Graduate Program, Binus University, Indonesia
*Corresponding author. Email: viraraissa@gmail.com
Corresponding Author
Elviara Dwi Raissa
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-49-7_58How to use a DOI?
Keywords
Personal Branding; Marketing Communications; Digital Communication; Social Media
Abstract

The development of digital technology has made major changes in many fields, including marketing. Digital media and the internet offer new ways of storing, informing, engaging, selling, learning and providing services to customers with new versions. Likewise, one of the concepts in marketing communication is personal branding. Personal branding is a planned process of people in an effort to market themselves by demonstrating their competitive advantage. This process includes the phases of building a brand identity, developing by communicating the brand and evaluating the brand image to meet personal and professional goals. Then to make personal branding effective and efficient, it is necessary to involve digital marketing on social media platforms. This article discusses how to build the right personal branding on social media with a case study analysis of someone who is successful in building his personal brand, namely Fadil Jaidi. The study emphasized that researchers wanted to see how Fadil Jaidi's personal branding on social media was formed. The research method used is a qualitative method with a combination of literature meta- analysis and observation. The results show that it is important to plan personal branding and social media can be used to build effective personal branding that is able to streamline business and make it easier to reach large audiences.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
978-2-494069-49-7
ISSN
2352-5398
DOI
10.2991/978-2-494069-49-7_58How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Irmawan Rahyadi
AU  - Elviara Dwi Raissa
AU  - Muhammad Mirza Adira
AU  - Noella Ludylane Tersiana
AU  - Rara Andica Oryza Sativa
PY  - 2022
DA  - 2022/12/29
TI  - Fadil Jaidi's Personal Branding on Instagram Social Media
BT  - Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
PB  - Atlantis Press
SP  - 349
EP  - 356
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-49-7_58
DO  - 10.2991/978-2-494069-49-7_58
ID  - Rahyadi2022
ER  -