Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)

<Previous Article In Volume
Next Article In Volume>

Analysis of the Unified Theory Acceptance and Use of Technology (UTAUT) Model to Join in the Program through Behavioural Intention

Authors
Reminta Lumban Batu1, *, Hartelina1, Ayuk Hidayanti1, Sherliana Halim1
1Faculty of Economic, Universitas Singaperbangsa Karawang, Karawang, 41361
*Corresponding author. Email: reminta.lumban@fe.unsika.ac.id
Corresponding Author
Reminta Lumban Batu
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-49-7_85How to use a DOI?
Keywords
UTAUT; Behavioural Intention; Use Behaviour
Abstract

This research is a quantitative study with a descriptive and verification approach. The population in this study are Bangkit 2021 participants from sample calculations using the Issac and Michael formula and determined using a probability sampling technique with a stratified sampling approach. The analysis method uses Structural Equation Model (SEM) analysis with Lisrel 8.72 and descriptive analysis with SPSS 21. The purpose of this research is to describe the UTAUT, Behavioural Intention, and decision to join in the Bangkit Academy 2021 and to find out How much influence UTAUT has on the decision to join the Program in the BANGKIT ACADEMY 2021 through Behavioural Intention. The results show that there is a significant effect between performance expectancy on behavioural intention, effort expectancy on behavioural intention but social influence has no significant effect on behavioural intention. Based on the result, this research has implications that in an effort to maintain the enthusiasm of prospective Bangkit Academy participants in the coming year, it is hoped that Bangkit Academy will focus on excellence or dimensions that are considered to have the greatest effectiveness in influencing decisions to join the program for prospective Bangkit participants.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
978-2-494069-49-7
ISSN
2352-5398
DOI
10.2991/978-2-494069-49-7_85How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Reminta Lumban Batu
AU  - Hartelina
AU  - Ayuk Hidayanti
AU  - Sherliana Halim
PY  - 2022
DA  - 2022/12/29
TI  - Analysis of the Unified Theory Acceptance and Use of Technology (UTAUT) Model to Join in the Program through Behavioural Intention
BT  - Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
PB  - Atlantis Press
SP  - 513
EP  - 519
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-49-7_85
DO  - 10.2991/978-2-494069-49-7_85
ID  - Batu2022
ER  -