E-Trust in E-Commerce: A Systematic Literature Review
- DOI
- 10.2991/978-2-494069-49-7_105How to use a DOI?
- Keywords
- E-Trust; Online Trust; E-Commerce; Systematic Literature Review
- Abstract
The abstract must be short, interesting, simple, and easy to understand without trust is a key principle in building long-term successful relationships in the e-commerce context. With no physical interaction between buyers and sellers, how websites can gain the trust of buyers and fulfil promises made has become a central issue in fostering customer confidence. It became important to gain an in-depth understanding of the concept of e-trust or online trust. A systematic literature review was conducted with the aim of identifying the terminology of e-trust/online trust and its size in the context of e-commerce and its derivatives. After going through several stages, 18 articles were obtained that match the criteria with a publication range from 2010-2020. E-trust/online trust is dominantly defined as the main key to customer confidence to conduct online transactions with various sizes emphasizing risk and security.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Abdul Yusuf AU - Vanessa Gaffar AU - Ratih Hurriyati AU - Lili Adi Wibowo PY - 2022 DA - 2022/12/29 TI - E-Trust in E-Commerce: A Systematic Literature Review BT - Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021) PB - Atlantis Press SP - 638 EP - 644 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-49-7_105 DO - 10.2991/978-2-494069-49-7_105 ID - Yusuf2022 ER -