Analysis of Cashew Nut Marketing Channel in Southeast Sulawesi Province
- DOI
- 10.2991/assehr.k.200529.036How to use a DOI?
- Keywords
- analysis, cashew nut, marketing channel
- Abstract
The condition of an effective and efficient marketing system can be used in support of the existence of price information which is not only known to traders but also related to farmers so that farmers do not depend on weak positions as recipients of low prices. Search results show the cashew nut flow formed in the marketing channel can be grouped into cashew nut flow that occurs with different market participants and marketing activities, as well as short differences. This is based on Meta logs which are the raw material for producing cashews. The purpose of this study was to analyse the performance of the cashew nut market in Southeast Sulawesi. Quantitative descriptive analysis is also used to measure marketing efficiency, technical efficiency, and economic efficiency. The current condition of cashew marketing requires a decrease, this overcomes various factors. To find out these factors, a marketing system analysis was carried out on various parties involved in the marketing process of cashew nut. The conclusion of this research is the cashew marketing channel which achieved the most inefficient increase was channel pattern III by 94%, technical efficiency index 16.95, economic efficiency index 1.23 with the destination area of Central Buton.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wa Ode Alzarliani AU - Hardin PY - 2020 DA - 2020/05/04 TI - Analysis of Cashew Nut Marketing Channel in Southeast Sulawesi Province BT - Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019) PB - Atlantis Press SP - 171 EP - 175 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200529.036 DO - 10.2991/assehr.k.200529.036 ID - Alzarliani2020 ER -