The Behavior of Islamic Producer in Supplying Halal Food at Laziza and Waroeng Steak and Shake Surabaya

DOI

10.2991/assehr.k.200529.024How to use a DOI?

Keywords

producer behavior, Halal Food, Laziza, Waroeng Steak and Shake

Abstract

Halal products become a global Issue. Indonesia is a big market for halal products and the legalization of regulations in Halal products. The attraction between the behaviour of consumers and producers on the awareness of making halal products as a lifestyle in their economy further strengthens the position of halal products in goods, especially food in Halalan Thoyyiban as a trend among the millennial generation. This research aims to analyse how the Behaviour of Islamic producers in producing of Halal Food. The case studies were conducted at Laziza and Waroeng Steak and Shake (WSS) Surabaya. This research used a field research approach and a qualitative approach. The research type was a case study expected to be able to explore data in-depth on the producers’ behaviour, especially the process of producing and marketing of halal food, thereby attracting consumers by marketing halal food chicken and steak. The Results are Laziza and Waroeng Steak and Shake that Laziza and Waroeng steak and shake Surabaya has fulfilled the norms and ethics in Islamic production, as well as applying its values in the production and promotion of halal food. The significance of this research could be the prototype of a successful food business that applies the concept of Islamic production.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Arin Setiyowati
AU  - Kholifatu Azqiya
AU  - Umriyah
PY  - 2020
DA  - 2020/05/04
TI  - The Behavior of Islamic Producer in Supplying Halal Food at Laziza and Waroeng Steak and Shake Surabaya
BT  - Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019)
PB  - Atlantis Press
SP  - 117
EP  - 121
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200529.024
DO  - 10.2991/assehr.k.200529.024
ID  - Setiyowati2020
ER  -