Pursuing Innovation in Micro Business. Is It Possible?

DOI

10.2991/assehr.k.200529.184How to use a DOI?

Keywords

innovation, micro business, entrepreneurship, incremental innovation, collaborative innovation, inclusive innovation, entrepreneurs

Abstract

Innovation is believed as one powerful weapon to survive in modern competitive industry. Both Large organizations (LOs) and Micro, Small and Medium Enterprises (MSMEs) are trying their best to keep up with the innovation within their firms. However, due to its nature in lack of resources both human resource and capital, it is significantly difficult for MSMEs to pursue innovation either in service or product offered. This is an intrinsic qualitative study with a purposive sampling research that aims to reveal the substantial meaning of innovation in MSMEs, which innovation type and approach suit them and strategy in conducting innovation, where it focuses to micro businesses whose owned by college students. These research objects are chosen due to their capability in presenting innovation from their educational background and in-depth knowledge. This study found that 2 (two) out of 3 (three) modern innovation approaches are more essential to be applied to micro business which are inclusive innovation and collaborative innovation. Where the other 1 (one), open innovation is more suitable to LOs. Following to that, this study confirms incremental innovation is the most suitable innovation type among all types. Apart of stating which innovation type and approach fit to student owned micro business, this article also provides the strategic framework to persevere innovation culture in Micro Businesses.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nia Kurniati Bachtiar
PY  - 2020
DA  - 2020/05/04
TI  - Pursuing Innovation in Micro Business. Is It Possible?
BT  - Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019)
PB  - Atlantis Press
SP  - 869
EP  - 875
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200529.184
DO  - 10.2991/assehr.k.200529.184
ID  - Bachtiar2020
ER  -