Sustainability Business Model Tesla Motors

DOI

10.2991/978-94-6463-144-9_32How to use a DOI?

Keywords

Market Driven Strategy; Tesla Motors; Strategy; Sustainability

Abstract

Tesla is building not only all-electric vehicles, but also clean energy generation and storage products that are scalable indefinitely. Tesla uses Market Driven Strategy as one of the strategies in developing its business. This study aims to analyse how is the market driven strategy carried out by Tesla to achieve a sustainability business model. The method used is a qualitative method in the form of literature review from various journals in previous research. Based on its four characteristics, namely becoming market oriented, distinctive capabilities, creating customer value, and superior performance, it can be said that Tesla Motors has achieved superior performance. Tesla Motors has been successful in implementing a strategy with a market approach based on the opportunities, threats, advantages, and even weaknesses of the company.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Muhammad Wijdan Hilmy Yahdiyani
AU  - Asep Safari
AU  - Lokita Rizky Megawati
PY  - 2023
DA  - 2023/05/15
TI  - Sustainability Business Model Tesla Motors
BT  - Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)
PB  - Atlantis Press
SP  - 325
EP  - 334
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-144-9_32
DO  - 10.2991/978-94-6463-144-9_32
ID  - Yahdiyani2023
ER  -