Needietary: Digital Platform for Providing Dietary Needs

DOI

10.2991/978-94-6463-144-9_14How to use a DOI?

Keywords

customer discovery; diet; digital platform; healthy foods; prototype

Abstract

Eating healthy foods has a long-term impact on achieving body health. A healthy diet can also cure disease and maintain a healthy body. Running the right diet program is still difficult for the community to implement because there are obstacles so solutions are needed to overcome them. This study aims to (1) identify the problems experienced by consumers while on a diet, and (2) design a diet digital platform that can be a solution for consumers who are on a diet. The method used in this research is customer discovery in customer development. Sampling was done through purposive sampling using 30 respondents who are domiciled in DKI Jakarta. The results showed that the problems faced when on a diet where the difficulty in determining the diet menu and boredom with the diet food menu. The results of the diet program design are in the form of an application prototype called Needietary which presents the features and products offered. The excellent features offered are in the form of a diet menu plan, a choice of diet food ingredients, a notes feature, a community feature, a shop feature, a short questionnaire, a dietitian/trainer subscription feature, and a review and rating feature. Based on the test results of feature solutions and products being laughed at, Needietary has become an accepted solution in solving problems related to diet.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Aktinaria Nastititi Widhiyanti
AU  - Hartoyo Hartoyo
AU  - Raden Isma Anggraini
PY  - 2023
DA  - 2023/05/15
TI  - Needietary: Digital Platform for Providing Dietary Needs
BT  - Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)
PB  - Atlantis Press
SP  - 138
EP  - 147
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-144-9_14
DO  - 10.2991/978-94-6463-144-9_14
ID  - Widhiyanti2023
ER  -