Increasing Adoption of the Internet of Things in Indonesian Agriculture Based on a Review of Everett Rogers’ Diffusion Theory of Innovation

DOI

10.2991/978-94-6463-144-9_29How to use a DOI?

Keywords

Agriculture; Rogers’ Diffusion Theory of Innovation; Smart Farming; Millennial Farmer

Abstract

Year after year, the global human population grows while agricultural land is shrinking. The loss of agricultural land is made worse by the depletion of natural resources and the emergence of unanticipated environmental crisis problems like global warming, salinization, and flooding. Due to this situation, food security has become the top priority for all countries in the world. Therefore, smarter, better, and more effective approaches are required to solve the issues posed by the challenges of decreasing agricultural land, one of which is the use of the Internet of Things for agriculture. This essay aims to examine the current situation of IoT adoption in Indonesian agriculture and to put forward and develop strategies for increasing IoT adoption in Indonesian agriculture. The method used in this study is a qualitative approach based on Rogers’ diffusion theory and data were obtained through a literature review. There are five attributes to be considered in increasing the adoption of IoT in agriculture. The innovation attributes are relative advantage compatibility, complexity, trialability, and observability. Optimizing the millennial generation as early adopters is one option for increasing agricultural technology adoption. However, special efforts are required to increase the participation of the millennial generation in government policy agriculture. One of them is to provide adequate infrastructure to support the creativity of the millennial generation.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Desi Elvera Dewi
AU  - P. N. Aprilliyana Cahyani
AU  - Lokita Rizky Megawati
PY  - 2023
DA  - 2023/05/15
TI  - Increasing Adoption of the Internet of Things in Indonesian Agriculture Based on a Review of Everett Rogers’ Diffusion Theory of Innovation
BT  - Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)
PB  - Atlantis Press
SP  - 303
EP  - 309
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-144-9_29
DO  - 10.2991/978-94-6463-144-9_29
ID  - Dewi2023
ER  -