Hypepreneur: Digital Platform to Accelerate Business Opportunities for Millennials

DOI

10.2991/aebmr.k.210727.028How to use a DOI?

Keywords

Business opportunities, digital platform, millennials, House of Quality

Abstract

The shift of shopping behavior from offline into online platform grows new startups and SMEs in Indonesia. The increase number of new business put Indonesia in number one ranking among Asia Pacific countries with an entrepreneurial spirit. However, due to lack of experience, startups businesses face many challenges that lead to business failures. This research aimed to identify a digital platform solution in supporting new startups businesses to grow. The digital platform was designed by applying House of Quality methods to select the best features. The method transformed user demands into digital platform design for different types of user such as business seekers, businessmen, consultants, investors, and jobseekers. The results developed 43 demanded features based on consumer expectations. Each type of potential consumer chose 1 priority feature. These 5 priority features were implemented in the digital platform prototype.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Madania Agusta
AU  - Retnaningsih
AU  - Dikky Indrawan
PY  - 2021
DA  - 2021/07/28
TI  - Hypepreneur: Digital Platform to Accelerate Business Opportunities for Millennials
BT  - Proceedings of the Business Innovation and Engineering Conference 2020 (BIEC 2020)
PB  - Atlantis Press
SP  - 158
EP  - 162
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210727.028
DO  - 10.2991/aebmr.k.210727.028
ID  - Agusta2021
ER  -